Attorney Steve® - Intellectual Property Lawyer - "Deep Fake" Image Licensing. Call us at (877) 276-5084.
Introduction
Every person has a legal right to their own name, image, and likeness. This is known as the right of publicity. Now, with the advent and growth of artificial intelligence ("AI"), you have a legal right to extend this with your "deep fake" image (digital media manipulation). This blog talks about this new technology. and how Bruce Willis is using it.
Bruce Willis is taking the "digital leap" to have a "digital twin."
Bruce Willis is an early adventurer willing to use his photos and image for commercial use using a company called "DeepCake." This is a company that promises to make a "digital twin" of its clients in 4K and use that for commercial purposes. They claim to work best with "A-List" celebrities.
Willis seems impressed with the technology and says it allows him to "go back in time" using his best images. Learn more in this video.
October 2023 Update: Congress is considering a new Federal Right of Publicity Law to stop harmful Deep Fakes
Contact a California "Deep Fake" Lawyer
If you are considering licensing your name, image, voice (music), or likeness, contact us for a free courtesy consultation. Since 2004, our IP law firm has helped clients large and small in a wide variety of intellectual property matters involving copyright, trademarks, trade secrets, celebrity endorsements, and rights of publicity. The licensing of identity and enforcement of your rights of publicity is a huge issue given the explosion and democratization of media, advertising and artificial intelligence. Call us at (877) 276-5084 or drop us a message through our contact form.
