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Have you been thinking about licensing your "Deep fake" identity, Bruce Willis has

Posted by Steve Vondran | Sep 30, 2022

Attorney Steve® - Intellectual Property Lawyer - "Deep Fake" Image Licensing.

Right of publicity lawyer


Every person has a legal right to their own name, image and likeness.  This is known as the right of publicity.  Now, with the advent and growth of artificial intelligence ("AI"), you have a legal right to extend this with your "deep fake" image (digital media manipulation).  This blog talks about this new technology. and how Bruce Willis is using it.

Bruce Willis is taking the "digital leap" to have a "digital twin"

Bruce Willis is an early adventurer willing to use his photos and image for commercial use using a company called "DeepCake."  This is a company that promises to make a "digital twin" of its clients in 4k and use that for commercial purposes.  They claim to work best with "A-List" celebrities.
Willis seems impressed with the technology and say it allows him to "go back in time" using his best images.  Learn more in this video.

Contact a "Deep Fake" Lawyer

If you are considering licensing your image, contact us for a free interview.  You want to make sure you are giving only the rights necessary, and know which rights you are agreeing to.

Since 2004, our IP law firm has helped clients large and small in a wide variety of intellectual property matters involving copyright, trademark, trade secrets, celebrity endorsement and right of publicity.  The licensing of deep fake identity is the next chapter in our technology law practice. 

Call us at (877) 276-5084 or drop us a message through our contact form.  We can help you navigate the licensing and contractual issues.

About the Author

Steve Vondran

Thank you for viewing our blogs, videos and podcasts. As noted, all information on this website is Attorney Advertising. Decisions to hire an attorney should never be based on advertising alone. Any past results discussed herein do not guarantee or predict any future results. All blogs are written by Steve Vondran, Esq. unless otherwise indicated. Our firm handles a wide variety of intellectual property and entertainment law cases from music and video law, Youtube disputes, DMCA litigation, copyright infringement cases involving software licensing disputes (ex. BSA, SIIA, Siemens, Autodesk, Vero, CNC, VB Conversion and others), torrent internet file-sharing (Strike 3 and Malibu Media), California right of publicity, TV Signal Piracy, and many other types of IP, piracy, technology, and social media disputes. Call us at (877) 276-5084. AZ Bar Lic. #025911 CA. Bar Lic. #232337

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