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Superniche Marketing with Attorney Steve®



social media marketing tips for attorneys


2020 Update - Get ready, BIG LAW LEADS™ is coming to a computer near you!  See updates in BOLD BELOW.  Click here for more information about the ONE ONLINE VIDEO SEMINAR you should NOT MISS if you are a new lawyer, lateral attorney, or someone wanting to hang out their shingle.

attorney marketing secrets


I have been talking about it, people have been asking, and now I am going to do it!  

- Attorney Steve® - 


I have had many people ask me about my internet marketing over the years (I have been a lawyer since 2004).  I usually try to explain what I know, and how it all works (I am not a guru, but a student of the game for sure) but it can get a little complicated.  So I thought I would begin throwing out a few blog posts to help younger lawyers, and those making lateral career changes.  If I get enough interest (30 or more), a seminar would be appropriate.

Supernichy Marketing

Do you want to work hard, become a legal authority, make great money, but also live your life to the fullest?  Attorney Steve® can help both new and existing lawyers learn the tips, tricks, traps and secrets to help build your digital law practice.  Technology is changing everyday and if your law practice is not evolving to meet these changes, you could become obsolete, or worse, frustrated billing hours in a prison-like law office.  This is no way to live your live.  Live awesome, be awesome and Go Mobile!  We can show you HOW TO DO IT, because we are DOING IT!!

Click here to see Attorney Steve's podcast studio2020 UPDATE: I NOW HAVE 2 STUDIOS.  This studio costs a little but helps me become a LEGAL RAINMAKER!  It has helped me create my popular youtube legal channel which now has over 600,000 video views 2020 UPDATE: I NOW HAVE NEARLY THREE MILLION VIDEO VIEWS and over 4,000 subscribers.  2020 UPDATE: I NOW HAVE NEARLY 24,000 SUBSCRIBERS.  

Not bad, as you can see, the numbers are jumping exponentially. 2020 UPDATE: GENERATING APPROXIMATELY 2-4K NEW POTENTIAL CLIENTS PER MONTH.

Believe it or not, many of my loyal viewers - and friends, fans and followers on social media - become clients, or may refer clients.  

When will you decide to launch your legal channel and build something that you might be able to sell with your practice one day when you finally want to retire?  Do you hear what I am saying?  That is my plan.

What does “mobile lawyering” mean?

Mobile lawyering is a new way of practicing law.  You still have the same fundamentals as traditional “brick and mortar” law offices (serving your clients, billing hours in some cases, and ensuring that you provide quality legal services), but there are some new twists, thanks to social media marketing and technology, that can not only help you ensure you are keeping with time-tested traditions for the legal practice, but also creating a new “likeable” lawyer sensation that creates “fans and followers” which in turn drives customers, referrals and literally grows your business while you sleep.  Okay, maybe not while you sleep, but I do wake up to new followers almost every day!!

These are some new concepts for attorneys that want to be on the cutting edge, and not afraid to take on the new “online law firms” (for lack of a better word), like LegalZoom (not even a law firm), Avvo (also not a law firm), and Rocketlawyer (also not a law firm) who are out-spending, out-branding, and out-hustling the average lawyer / law firm who has no idea what technology can do, and literally old firms are falling in the wake of digital technology companies that are transforming the practice of law.

In this bold new world, you either carve out your super-niche and become a legal personality, or you don't.  Our video and seminar series will provide you with the essential tools every lawyer must know to “master their domain“and to become a coveted “SUPERNICHE MASTER.”  And yes, the goal is to HAVE FUN WHILE YOU ARE DOING IT AND TO MAKE LAW A MORE ACCESSIBLE AND RESPECTED PROFESSION.

General social media marketing philosophy for lawyers in a new generation

Here is how I drive my leads in a nutshell:

  1. Hustle – word of mouth.  There is no substitute for hard work.
  2. Networking – online and offline.  Every day and in every way!
  3. Legal videos – this is key!!  You can do it and I can teach you.  I have over 2.5 million video views over the years, and currently over 22,000 subscribers.
  4. Legal blogs – another key.  I would say I have generated nearly two million views to my various blogs over the years.
  5. Numbers 3 and 4 help build "practice area authority" around your niche.
  6. Personality (this is the X-factor), and I truly don't think any lawyer reaches this unless they TRULY LOVE what they do, want to help people, and want to be a great lawyer.
  7. Social media marketing (I have many tips and strategies).
  8. Online reviews
  9. Referrals (from other attorneys and former clients, and even facebook buddies)
  10. A little bit of luck  

Topics that would be covered in our “Superniche" Social Media Marketing – {Master Your Legal Domain} Video Seminar Series!!!

2020 UPDATE:  Click here to see the updated list for 2020.

Here is a general overview of the concepts you will learn that will help you become the digital legal authority in your practice area.  We are not playing for second place here, know what I mean?

  1.  How to find your Superniche legal practice area (go where the growth is going and the competition has not caught up)
  2.  How to build “authority” that drives leads (have you ever wanted to become a “legal analyst” this is your chance)
  3.  How to convert leads to sales (the top 10 things you need to know about closing deals)
  4.  Building or buying a website that rocks!
  5.  Creating your own legal podcast (Check out mine here)
  6.  Building a youtube channel that people love and follow (BIG LAW LEAD creator)
  7.  Using twitter to distribute your news
  8.  Instagram branding secrets
  9. Building your audience with facebook
  10. What is google really looking for (SEO crash course) in your blogs?
  11. 15-minute mobile marketing guide (have fun building your business while traveling to your next resort location)
  12. Domain name strategy (buying domains, branding, expired domains).  Click here to see some of our BIG LAW DOMAINS.
  13. How to become a likeable lawyer (changing public perceptions / selling to millennials)
  14. Trademarking for lawyers (how to effectively use logos and slogans to build your brand and obtain recognition in your super-niche areas).  I have many different trademarks that become ASSETS of the company to position it for a sale one day.  This is what big companies do, why should your law firm be any different?
  15. How to legally "spy" on your competitors and learn how to win the battle for consumer mindshare (there's gold in these hills folks)
  16. Ethics of digital lawyering and social media marketing
  17. Can you build your law practice with Scribd documents?
  18. Technology tools I use - to help you “Master your domain
  19. Building online reviews – the new digital currency
  20. How to track trending topics in your legal area so you can be (“first to report”), and literally "breaking the news" instead of just reading the news.
  21. How to plan to sell your business as part of retirement plan (sell domains, blogs, videos, indexing, reputation, backlinks, trademarked slogans, copyrighted content etc.).

This is just a SAMPLE list of what you will learn in Attorney Steve® Super Niche "Master Your Domain" video and seminar series!  The great thing about our video series is that you can LEARN FROM HOME and learn on your own time.  Even on your mobile phone or tablet.

For more information, send us an email through our contact form with the subject line BIG LAW LEADS™ and we will notify you by email when our online video portal launches.

Sample Video

VIDEO:  Click on the picture above to watch our video.  Make sure to SUBSCRIBE to our popular law channel.  As we like to say "Be Smarter Than Your Friends."

How to get started

To sign up for our comprehensive video series (which INCLUDES monthly VIDEO updates direct to your email box, call us at (877) 276-5084 or email us below and we will contact you when our video portal is launched.  We also offer private social media marketing consulting.  Minimum investment is $10,00.  


It's not too late to get started and to turn your law practice into a mean lean money making machine, and to pursue your own personal adventure of a lifetime! Believe me, I have been living the dream for years now, and I am prepared to show my secrets for the first time to the first 30 customers.  Tickets to the seminar are $2,500 each, and provides full access to all the lectures and modules.  Its a great place to network and if you only learned 5 new concepts you will be tearing it up in your business.  

YES – We offer special pricing for law students (yes, you need to start building your brand now), seniors and veterans.  Call us for more details.

We look forward to helping you view your practice and the practice of law in a different way, and leading the charge to help you take charge of your practice.

Check me out & Follow!

1.  My Avvo client reviews

2.  My legal YouTube channel

3.  My Linked In page

4.  My facebook fan page

Contact us for an initial consultation!

For more information, or to discuss your case or our experience and qualifications please contact us at (877) 276-5084. Please note that our firm does not represent you unless and until a written retainer agreement is signed, and any applicable legal fees are paid. All initial conversations are general in nature. Free consultations are limited to time and availability of counsel and will depend on the type of case you are calling about (no free consultations for other lawyers). All users and potential clients are bound by our Terms of Use Policies. We look forward to working with you!
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